Last Updated: 4 December 2025

Thank you for accessing our websites (the "Sites") and our mobile applications (the "Apps" together with the Sites, the "Services" or "Homary Services") operated by Popicorns E-commerce Co., Limited. We respect your privacy and want you to know how we collect personal information, why we need it, and how we use it. By interacting with Homary through the Services, you consent to our use of the personal information that is collected or submitted as described in this Privacy Policy.

Scope of this Privacy Policy

This Policy applies to your use of the Services. This Policy does not necessarily apply to the personal information you provide to us through offline channels. This Policy does not attempt to cover all possible offline methods of collecting or using personal information. However, we will treat any offline collection, use, or disclosure of personal information in a manner consistent with our online practices. We are not responsible for the content or privacy practices on any websites that we link or that link to us.

Personal Information We Collect

Information you provide to us:

Your contact details and account data if you establish an online account with us (such as your name, email address, mailing address, phone number, and password).
Additional profile information you may choose to provide (such as date of birth, gender, location, and preferred language).
Your payment information if you make a purchase via the Services. We use third-party payment processors to process your payments. These third parties will collect the information necessary to effectuate your transaction with us, such as credit/debit card number, security/CVV code, and expiration date. Our payment processors may handle your payment information in accordance with their own privacy policies. Homary does not have access to your full payment information.
Qualification and Tax-related information, such as your industry, your qualification, your entity identification number or your VAT registration number (or similar), if you participate in our business program or are a B2B customer. We will use this information to verify you or your business or prepare tax-related documentation.
Your financing information if you apply for financing solutions, such as installment payment offering. As part of your application, we may collect information such as Social Security number, date of birth, and income. Our financing solutions are offered by third-party providers. Your personal information will be used by these financing providers in accordance with their own privacy policies.
Your communications and contact history with us (such as emails, text messages, service call recordings, chat and instant messages, or communications with our social media channels).
Other information you choose to provide (such as product reviews, forum posts, survey responses, participation in promotions, and other user-generated content, including, but not limited to, images you upload).

Where applicable, we may indicate whether and why you must provide us with your personal information, as well as the consequences of failing to do so. For example, it may be necessary for you to disclose certain personal information in order for us to provide the Services to you.

Information we collect automatically:

Subject to our Cookie Policy, we may automatically collect information from your use of the Services:

Purchase history and saved items (such as what you bought, what you've placed in or removed from your cart, or what items you've saved).
Log data and device information (such as details about how you've used the Services, IP address, access dates and times, hardware and software information, device information, device event information, unique identifiers, crash data, cookie data, location data, and page/product views or clicks).
Geo-location information (such as IP address, browser information, or mobile GPS information).

Cookies are small pieces of information that your internet browser stores as text files on your computer's hard drive. Most browsers accept cookies by default, but setting your browser to refuse cookies or remove them from your hard drive will prevent you from using parts of this Site/Application. We may use cookies to speed up navigation, track site usage, recognize users and user access privileges, enable selection and purchase products on this Site/Application, and record your browsing activity and purchases. We also use other similar technologies (such as web beacons and local storage technologies) to collect such data. Any electronic image on the Site/Application, such as an ad banner, can function as a web beacon.

We may use cookies and similar technologies for several purposes, depending on the contexts or products or services. For example, we may use Microsoft Clarity on our website to collect usage data (e.g. information related to your access to, browsing of, and clicking on relevant features on our website) and analyze how users interact with our website, so as to optimizing our services and advertising. For more information about how Microsoft Clarity collects and uses your personal information, please see its own privacy policy. Besides, we may use content or ads from third-party advertising companies that may use cookies and web beacons to measure web page visits or amount of products purchased. Any information these third parties collect via cookies and web beacons is not linked to any personal information we collect. This Site's/Application’s cookies do not and cannot infiltrate a user’s hard drive to gather any confidential information.

Information we may collect from third parties, including third party services (for example if you link, connect, or login to the Services with your Google, Facebook, Instagram, or Twitter accounts or choose to participate in one of our marketing programs) or other sources (such as your contacts who want to invite you to use the Services):

Contact details (such as your name, email address, mailing address, and phone number).
Social media profile information publicly available on your social media account (such as your Twitter or Instagram handle, profile description, posts tagging @homary etc.).
Other information provided by our service providers (such as installation, maintenance or repair information relating to the products or the services you purchased from us).

How We Use Personal Information

We use the personal information we collect for a variety of purposes, including developing, improving, supporting, and providing the Services, ensuring you can use all its functions smoothly, and fulfilling and enforcing our Terms of Use. We use personal information for the following purposes or as otherwise described at the time of collection:

Provide and support our Services. We use personal information to operate, maintain, and provide you with our Services. In particular, we will use personal information to perform our contractual obligation under our Terms of Use, such as to allow you to create an account and make purchases via the Services, facilitate financing solutions, and for us to take payment, deliver your purchases, and process returns.

Communicate with you about our Services. It is in our legitimate business interests to use personal information to respond to your requests, provide customer support, and communicate with you about our Services, including by sending announcements, updates, security alerts, and support and administrative messages, and to administer surveys, sweepstakes, and contests.

Improve, monitor, personalize, and protect our Services. It is in our legitimate business interests to improve and keep our Services safe for our users, which includes:

Understanding your needs and interests, and personalizing your experience with the Services and our communications.
Troubleshooting, testing, and research, and keeping the Services secure.
Investigating and protecting against fraudulent, harmful, unauthorized, or illegal activity.

With your consent, we may also use the personal information generated and provided during your interaction with our online customer service, which is the essential basis for us to provide you with responses that match your needs, to train our intelligent customer service and optimize the responses of our intelligent customer service to your inquiries through algorithms, so as to continuously optimize our service and enhance our user interaction experience.

Research and Development. We may use personal information for research and development purposes in our legitimate business interests, including to analyze and improve the Services and our business, and to train our staff. For example, we may use the content of your communications to optimize the FAQs displayed on this Site/Application. As part of these activities, we may create or use aggregated, de-identified or other anonymized data from personal information we collect. We make personal information into anonymized data by removing information that makes the data personally identifiable to you. We may use this anonymized data and disclose it to third parties for our lawful business purposes, including to analyze and improve the Services and promote our business.

Marketing and Advertising. We, our service providers, and our third-party advertising partners may collect and use personal information, including information we may automatically collect from your use of the Services, for the following marketing and advertising purposes:

Direct marketing. We may send you direct marketing communications, by email, text, telephone or otherwise, as permitted by law.
Interest-based advertising. We engage our advertising partners to display ads. These companies may use cookies and similar technologies to collect information (For more information about how we use cookies and similar technologies, please visit our Cookie Policy) about your interactions over time across our Services, our communications, and other online services, and use that information to serve online ads that they think will interest you. This is called interest-based advertising.

Except where consent is required, we undertake such marketing and advertising on the basis of our legitimate business interests. Where we seek your consent, you may withdraw your consent at any time.

Compliance and Protection. We may use personal information in our legitimate business interests to enforce and comply with our terms and policies, and to defend us against legal claims or disputes including:

Protecting our, your or others’ rights, privacy, safety, or property (including by making and defending legal claims).
Auditing our internal processes for compliance with legal and contractual requirements and internal policies.
Enforcing the terms and conditions that govern the Services.
Preventing, identifying, investigating, and deterring fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.

Some processing may also be necessary to comply with applicable laws, lawful requests and legal process, such as to respond to subpoenas or requests from government authorities, and other legal obligations such as to keep records of transactions.

How We Disclose Personal Information

We disclose personal information to the following categories of recipients:

Within Homary.
Companies and individuals that help us deliver our products to you, such as suppliers, payment service providers, logistics professionals, gift card suppliers, repair and assembly providers, and delivery and freight companies.
Professional service providers who help us run our business and provide support services to us, such as marketing companies, including email providers and mobile marketing providers, software vendors, and consultants.
Advertising partners, including for the interest-based advertising purposes described above. For information about how we use your information for advertising, please see the Marketing and Advertising part of this Policy.
Financing providers. By choosing to apply for a financing solution offered by a third-party financing provider, you direct us to disclose certain personal information to that provider to facilitate your application. Your personal information will be used by that provider in accordance with their own privacy policy.
Government and law enforcement agencies and private parties, as we believe in good faith to be necessary and appropriate to (i) comply with a legal process, subpoena, order, or other legal or regulatory requirement; (ii) enforce our Terms of Use or other policies; (iii) pursue available legal remedies or defend legal claims; or (iv) otherwise for the compliance and protection purposes described above. For information about how we use your information for compliance and protection purposes, please see the Compliance and Protection part of this Policy.
Acquirers and other relevant participants in business transactions (or negotiations for such transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of the business or assets of, or equity interests in, Homary (including, in connection with a bankruptcy or similar proceedings).

We may anonymize your personal information and disclose such anonymized information to third parties for any purpose permitted by applicable laws.

Blogs, Reviews, and Forums

The Services may from time to time offer publicly-accessible blogs, reviews, or forums. Any information you provide in these spaces may be read, collected, and used by others who access them. To request removal of your information from blogs, customer reviews, or forums, please see the Your Privacy Rights and Choices part of this Policy. Please note that in some cases we may be unable to remove your information.

Social Media Plugins

The Sites and the Apps use social plugins, which allow you to interact with us through your Facebook, Instagram, Twitter, and other social media accounts. If you visit a page on our Sites or Apps that contains such a plugin, your browser establishes a direct connection to those social media site’s webservers. The content of the plugin is transmitted by the social media site directly to your browser and incorporated by the social media site into the Sites or Apps. By integrating the plugins, the social media site receives the information that your browser has accessed on the corresponding page of our Sites or Apps, even if you do not have an account or are currently not logged in to your account with us. We have no control over the extent and use of information that the social media site collects using this plugin.

If you interact with a social media plugin by, for example, clicking a "Like" button or leaving a comment, the corresponding information is also transmitted directly to the social media server and stored there. Depending on your settings, the information will also be posted on the social media site and displayed to your contacts or friends on the social media site. The social media site may use this information for the purpose of advertising, market research, and tailor-made pages.

To understand what information social media sites collect when you interact with their plug-ins, please see their own privacy policies. You may also have the option to change your settings in the social media site to prevent the collection of your information.

Our Security Measures

We use appropriate technical and organizational safeguards designed to protect your information from unauthorized use, disclosure, and loss. We use encryption technology to protect personal information in certain areas of our Sites during transmission across the Internet.

We encourage you to take reasonable measures to protect your password and your computer to prevent unauthorized access to your account. Remember to sign out of your account and close your browser window if you are using a shared computer in a public place.

While our business is designed with safeguarding your personal information in mind, please remember that 100% security does not presently exist anywhere, online or offline.

Data Retention

We will keep your information for as long as you have an account or as long as we need it to fulfill the purpose for which it was collected or disclosed to you at the time of collection. We may also keep some of your information as required to meet legal or regulatory requirements, resolve disputes, prevent fraud or abuse, enforce our Terms of Use, or for other legitimate business purposes.

When we no longer have a need to keep your information, we will either delete it from our systems or anonymize it so that it no longer identifies you.

Children's Privacy

We respect children's privacy. We do not knowingly or intentionally collect personal information from children under age 18 without the consent of the child's parent or guardian. On this Site/Application, you have represented and warranted that you are either 18 years of age or are using the Site/Application with the supervision of a parent or guardian.

If you are under the age of 18, please do not submit any personal information to us, and rely on a parent or guardian to assist you when using the Site/Application.

Your Privacy Rights and Choices

Modify your account information. If you have a Homary account, you can review and update certain account information by logging into your account. You may also contact us to request deletion of your account. If we delete your account, you will not be able to access it.

Opt-out of marketing communications

Email marketing. With your consent, we may send you marketing communications to the email address you provide in order to inform you about our latest products, promotions, news, or other updates that may be of interest to you. If you have previously purchased a product or service from us, we may also send you marketing emails about similar products or services, unless you choose to opt out. You may withdraw your consent or unsubscribe at any time by following the “unsubscribe” link included in our emails or by contacting us via our online customer service or at service@homary.com. Once you opt out, we will promptly update our records to ensure that you no longer receive marketing communications from us via email. Please note that even if you opt out of marketing emails, we may still send you transactional or service-related communications (such as order updates). If you use multiple names or e-mail addresses, you may continue to receive communications with any names or email addresses not specified in your opt-out request.
Text-message marketing. With your consent, we may send you recurring automated or personalized promotional text messages (e.g., cart reminders, special offers) at the telephone number you provide. Consent to receive such messages is not a condition of purchase. We may use information collected from the Services to personalize and recommend products or offers based on your interests, consistent with this Policy. You can unsubscribe at any time by replying “STOP” to any of our text messages. For assistance, please reply “HELP”. Message frequency may vary. Standard message and data rates may apply depending on your mobile carrier. We will not share your marketing text consent records with third parties other than authorized service providers or aggregators acting on our behalf. This does not necessarily apply to your jurisdiction.
Telephone call marketing. We may collect your telephone number to provide and support the Services, including processing and fulfilling your orders, arranging delivery, and contacting you for customer service purposes. If you choose to provide your telephone number for marketing purposes or consent to receive promotional calls, we may use your telephone number to contact you about our products, special offers, or promotions. We will only make such marketing calls where we have obtained your consent, or where permitted by applicable law. You may withdraw your consent or opt out of marketing calls at any time by following the instructions we provide during the call or by contacting us via our online customer service or at service@homary.com. We will not make marketing calls to any telephone number listed on an applicable “Do Not Call” register or similar opt-out list, unless legally permitted. This does not necessarily apply to your jurisdiction.
In addition to the specific opt-out mechanisms described above, you may also request that we stop using your personal information for any processing activities that are not strictly necessary for providing our services or fulfilling our legal obligations. You may exercise your rights by contacting us via our online customer service or at service@homary.com.

Personal Information Requests. Depending on your location and the nature of your interactions with our Services, you may request the following in relation to your personal information:

Information about how we have collected, disclosed, and used your personal information. We have made this information available to you without having to request it by including it in this Policy.
Access to a copy of the personal information that we have collected about you. Where applicable, we will provide the information in a portable, machine-readable, readily-usable format and you can transmit this data to a third party—provided that exercising this right does not adversely affect the rights and freedoms of others.
Correction of personal information that is inaccurate or out of date.
Deletion of personal information that we no longer need to provide the Services or for other lawful purposes.
Additional rights, such as to object to and request that we restrict our use of your personal information, and where applicable, you may withdraw your consent.

You may exercise your rights by contacting us via our online customer service or at service@homary.com. When sending us a request, please describe the right you are exercising and how you would like us to assist. Before responding to your request, you may need to verify your identity data or provide other data to help us confirm your identity and that you are entitled to request what you have asked for. These are security measures to ensure we do not disclose personal information to unauthorized individuals or process personal information in an unauthorized manner. We may also contact you to ask for additional information about your request to clarify the scope of the request and speed up our response. We will respond to requests to exercise privacy rights in accordance with applicable laws.

We will never discriminate against you for exercising any of these rights, but you may lose access to certain functionality or the ability to interact with certain programs or offers due to changes in the personal information we have access to after complying with your privacy requests.

In some instances, your choices may be limited, such as where fulfilling your request would impair the rights of others, our ability to provide a service you have requested, or our ability to comply with our legal obligations and enforce our legal rights.

If you are not satisfied with how we address your requests, you may have the right to file a complaint with your local data privacy authority.

Close Your Account

You may request that we permanently close your Homary account and delete your data. Once your account is closed, you will be unable to access all products and services associated with your account on any device (including PCs, mobile devices, and applications). This includes account information, wishlists, reviews, coupons, subscriptions, order history, returns, and refunds.

When you submit the request to close your account, our customer service will contact you within 48 hours via email to confirm the reason for closing, the historical orders and after-sales records of your current account. You are required to respond within 5 days to complete the verification process.

Generally, it takes 30 business days to close an account from the date we receive the request. However, if you have ongoing orders before submitting your request, we recommend closing your account after the orders are completed. If there are no unfinished historical orders or after-sales records, we will permanently close your account and delete your data within 30 business days.

Please note that account closure is a permanent action. Once your account is closed, it will no longer be available to you and cannot be restored. If you decide to use our Services again, you will need to create a new account.

Global Data Transfer

We may transfer your personal information to our affiliates and service providers around the world. Please note that data protection laws of one jurisdiction may not be as comprehensive as those laws or regulations in your country or may otherwise differ from the laws in your country. When we engage in cross-border data transfers, we will ensure that relevant safeguards are in place to afford adequate protection for personal information, and we will comply with applicable data protection laws.

Changes to this Privacy Policy

We may change this Policy from time to time, including to reflect new ways that we process your data. When we post modifications to this Policy, we will revise the "Last Updated" date at the top of this page. The modified Policy will be effective immediately upon posting on the Services.

Contact Us

Please don’t hesitate to contact us via our online customer service or at service@homary.com.

If you are located in the EEA and Switzerland, we have designated Codeal Technology as our representative in the EEA and Switzerland. You may contact our EEA and Switzerland representative via our online customer service or at service@homary.com.

If you are located in the United Kingdom, we have designated Homary Creation Limited as our representative in the United Kingdom. You may contact our UK representative via our online customer service or at service@homary.com.

Informativa sulla privacy di Homary